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2年弱前 (2014/10/30)にアップロードinテクノロジー

My talk from Sean Ellis’ Growth Hacking Conference in London, October 2014.

It starts with a st...

My talk from Sean Ellis’ Growth Hacking Conference in London, October 2014.

It starts with a story of how I hustled my way into affording a drum set at age 14 by painting curbs in my neighborhood.

It then covers a lot of the tactics that we have done at Creative Market to grow rapidly, as well as mentions of other company’s successful non-scalable growth strategy.

- MUST HAVE DRUMS
- $7/hr
- $75/hr
- HUSTLED

UP SOME

DRUMS! - 3 stag There are 3 St

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Source: http://www.startup-marketing.com/the-startup-pyramid/ - 3 stag There are 3 St

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1) Product Market Fit - Photo by @willsh
- 3 stag There are 3 St

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1) Product Market Fit

3) Scalable growth stage - 3 stag There are 3 St

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1) Product Market Fit

2) The Hustle Stage

3) Scalable growth stage - “Startups take off because the founders make

them take off. A good metaphor would be the

cranks that car engines had before they got

electric starters. Once the engine was going, it

would keep going, but there was a separate and

laborious process to get it going.”

— Paul Graham - There are 3 Stages of Growth

20

non-scalable ways to

HUSTLE

your way to

scalable growth - There are 3 Stages of Growth

1) Manually invite your first

customers. Start in a niche. - There are 3 Stages of Growth

2) Invite friends and family

(and other connections) - There are 3 Stages of Growth

3) Join the conversations at

target niche communities and

forums. - There are 3 Stages of Growth

4) Ask your competitor’s

customers to try your new

service & give feedback. - There are 3 Stages of Growth

5) Go directly to your users.

Ask them to sign up in person. - There are 3 Stages of Growth

6) Speak directly with

users to understand how

your product can better

meet their needs. - There are 3 Stages of Growth

7) Community engagement.

Reply to every comment. - There are 3 Stages of Growth

8) Aim for 100% customer

satisfaction. Everyone leaves

happy! - There are 3 Stages of Growth

9) Go above and beyond to

delight customers. - There are 3 Stages of Growth

10) Give away free stuff for

signing up. - There are 3 Stages of Growth

11) Allow users to give their

friends free stuff. - There are 3 Stages of Growth

12) Give away new free

stuff weekly (retention) - There are 3 Stages of Growth

13) Content is king.

Distribution is queen.

Always be writing and

sharing. - There are 3 Stages of Growth

14) Write guest posts on

other people’s blogs. - There are 3 Stages of Growth

15) Forge Partnerships. - There are 3 Stages of Growth
- There are 3 Stages of Growth
- There are 3 Stages of Growth

16) Trade co-promotions - There are 3 Stages of Growth

17) Throw Parties - There are 3 Stages of Growth

18) Run a roadblock

campaign across a network

of sites in your industry. - There are 3 Stages of Growth

19) Seed content on your

site yourself to get it going. - There are 3 Stages of Growth

20) Private Beta.

Sorry, invite only. - There are 3 Stages of Growth
- There are 3 Stages of Growth

Study the tactics of

your competitors.

Become inspired,

but don’t copy.

Be more clever! - HAPPY

GROWING!