what happened?new customersexisting customers have
a better experience,accomplish their goals more easilylibrarians and library staff devote more of theirto high value, high reward efforts. Blue tape measure by Darren Hester
let’s get on with it!
encourage wild ideasonly good and
betterno spectatorscollaborativework fastdone, not perfect
sharing is caringWhat are some
of the problemsand challenges you are facing?Make sure you all get a chance toshare.
what do you already know
about the problem?good points? pain points?what do you need to be aware of for the future?challenges? opportunities?any themes and insights?share what you know
Dig deep.Ask for stories.Uncover feelings
and emotions.Why is this important?What really matters?ask questions
Who are you designing for?What
motivates them?What are their needs?What is their background?How do you design for their context?Where are there gaps?How can we build on their needs/changinglives? build a persona
Personal informationAge: 19Profession: full time
studentField: DesignHome life: single, lives with parentsHobbies: hanging out with friendsPersonality: arrogant andambitiousAmelie the Undergrad“Do I need to know this topass?”• Inexperienced library user• Only interested in what’s required• Research is not a key part of thecourseBackgroundComputer usageLibrary usageKey experiencesExperience: highPrimary uses: IM, email, web, CreativeSuiteFavourite sites: Facebook, YouTube,Vimeo, Design MilkHours online per week: 40Works out of: library or homeDevices: laptop & any device she canget her hands onHow often (online): weeklyHow often (ofﬂine): few times a weekFor: study, meet friendsAdvanced features: rarelyReliance on library: high (fewalternatives)Material: booksUses: catalogueAmelie uses design books in the libraryto get ideas for projects. She does notrely on the library’s journal collections,her emphasis is on books. She usesthe online catalogue to get started butspends most of her time pulling booksfrom the stacks and looking for images.As a design student her work is veryproject focused with little researchrequired. Some of her projects arehighly independent, others involveworking in groups and building on ideasfrom her colleagues. Her studio workinvolves developing prototype designsby using Creative Suite software,constructing physical models, andsketching on paper. She relies on Getty Images and Flickr asgood sources for digital images. She hasfound it difﬁcult to search for imagesthrough the library..She has tried to use the “ask a librarian”feature but sometimes she gets thefeeling that there are not enoughresources to handle all the requests soyou have to wait for a reply. Amelie uses the library systems soinfrequently that she doesn’t get used tothem or build up tactics or strategies forsuccess. Amelie needs help to use thelibrary.If you don’t bring the book back on timeyou get an “outrageous ﬁne, somethinglike $30.” Zaana Howard 2012. Adapted from persona examples from Step Two Designs & Cornell University. Persona images courtesy of Flickr Creative Commons.
capture ﬁndings summarise:what are you
trying to do?what themes and insights haveyour developed?what are the main challenges andopportunities?
create aproblem questionmake it juicy
how mightwho what so that
examplehow might an engineering postgraduate
student find relevantand credible information quicklyso that time on work is limited asthey have a full time job and asmall baby?
how might whowhat so that
why?based on the challenge, persona, needand insight
creating new futures50 ideas 15
minuteswhat are the opportunities andpossible solutions to the problemyou identified?
choosing futureswhich ideas are most
possible?most delightful?what are you drawn to?you each have 3 votes, use themto select an idea to work with.
ﬁll your belly rest your
cost of failure vs. project
timeprototypingfail early fail often
storyboardingwhat is the story of
your newproduct | service | library?top tip: Start in the middle of your story with the ‘magicmoment’, what are you trying to achieve?before afterduring
make your idea come to
lifewhat parts of your solution have form?make them tangible.wireframe, diorama, role play, scenario Have paper. Will prototype. http://vimeo.com/13788874
give it a whirl2 people
from each group stay4 people rotateshare your solution and getfeedback.
what did you learn?About your
prototype?About others prototypes?
iterateiterate your solution based onyour
learning and new ideas
plan your pitchbe specific,brief, clear,
appropriate,narrow & visual
plan your pitchWhat is your
one liner? - elevator pitchWho is this for?How does it work?What is it called?Why do you think this is important forthe future?