range a mind of its own Your digital presence is like a ginormous fungus opportuni organic stic
The governance of a fungus “A combination of good genes and a stable environment has allowed this particularly ginormous fungus to continue its creeping existence over the past millennia.”www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is- fungus www.scientificamerican.com/article.cfm?id=strange-but-true- largest-organism-is-fungus
The governance of your web
Governing the Internet
Governing the Web
Governing your web
Every time we invent a new technology, some level of governance eventually applies... norms regulation standardizatio n
“…the Department of Commerce became worried that too many stations -- especially amateur and experimental -- were making broadcasts intended for the general public, and, effective December 1, 1921, adopted regulations which restricted public broadcasting to stations which met the standards of a newly created broadcast service classification.” US Early Radio History – Thomas H. White
Western Union internal memo, 1876 "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”
Film - 1915 The New York Times, from an interview with D. W. Griffith “The time will come, and in less than 10 years, when the children in the public schools will be taught practically everything by moving pictures…Imagine a public library of the near future, for instance. There will be long rows of boxes of pillars, properly classified and indexed, of course. At each box a push button and before each box a seat.” http://en.wikipedia.org/wiki/File:Muybridge_race_horse_animated.gif
mother nature likes to govern too
governance helps sustain things over time
when things deviate from governing norms, at a certain point, unusual things will happen
sometimes it’s sort of fun
Governing paradigms change over time. We get to control them. We get to make them up.
A job you like World peace Governance = Sustenance Better outcomes for your business
Sometimes governance is so bad you can’t do anything that makes any sense.
this is stasis – otherwise known as “hitting the wall”
everyone doing their own thing unknown number of domains/websites countless applications un-moderated/unknown social accounts not enough web budget unknown web budget stress anger ineffectiveness waste risk No Fun Not a Good Job No World Peace
A definition Enterprise web governance ensures the proper stewardship of an organizational web presence.
Stewardship not ownership Ownership makes little sense in the context of the Internet, WWW, and enterprise digital efforts. The enterprise digital presence exists and those who work in the organization are its stewards.
Why things are hard You are here
Different places for different channels social might be here mobile might be here websites might be here
Governance facilitates effective, sustained collaboration & growth by providing a framework for execution.
Governance framework components
The strategy principles funding desired outcomes
Accessibility Standards Page Titles Metadata Headings Links Social Media Stakeholder Input Decision Information Security Content and Copywriting Communications X
Intellectual Property Protection Office of the CIO X X Browser Compatibility User E xperience X X L ine of Business X
Domains L ibrary X
Vanity Domains Content Contributors X
Search Engine Optimization Web Records Management Copyright Notice Use of Third-Party Content Posting Photographs of People Use and Display of Brand 404 Error Message Editing and Proofing for the Web Page Layout and Design Color Palette Deletion of Content Icons Metadata Keywords Video and Podcasts Flash PDFs Navigation File Naming Convention Link Architecture HTML Sitemaps XML Sitemaps Excluding Pages from Search Engines Cookies and Tracking Devices Web Standards Introduction Key Themes and Messages Target Audience Relevant and Up-to-Date Content Content Creation Writing for Readability Bulleted Lists Text Formatting and Presentation Text Formatting for External- Facing Websites Text Formatting for Internal- Facing Websites Language Translatable Text Key Page Elements Page Titles Metadata Headings Links Tone of Voice Editorial Style Prohibited Content Content Review Online/Offline Archiving
Lisa Welchman @lwelchman www.welchmanpierpoint.com