I live in Moscow and I teach at the Moscow University’s business school
4 years ago I published a presentation on Slideshare
As seen on
TV! Which became one the world’s most popular presentation about presentations (funny, yes)
But let me make a small confession...
Back then I wasn’t really much of a guru myself
I was just making my first steps
But when “Death by Powerpoint” went viral, lots of people came to me asking for helP!
I had no choice but to become an expert
Q: So, 4 years later, do we still suffer from Death by Powerpoint? A: YES.
Most presentations still have: Incomprehensible Lousy Sleep-inducing structure slides delivery
Typical structure You cannot summarize the argument No answer to the question “why bother?” No story arc — just tons of facts
Typical slides (it did get a bit better, but still…) Too much text and data Aesthetics? What’s “aesthetics”? Pictures for the sake of pictures
Typical delivery Talking to the mic, not to the audience Mo-no-to-ny-mo-no-to-ny-mo-no-to-ny Scripted, canned… inauthentic
What is still wrong?
Bad presenters share either of the 2 extreme beliefs: or It’s voodoo magic, You can do it you have to be by following born with it “3 simple rules”
OK, presentations are difficult (This is true and I’m not gonna lie to you on this)
It might SEEM like you have to become: Scriptwriter YOU Designer Actor
But after doing it myself I’m convinced: EVERYONE CAN DO IT
4 RULES FOR It’s just NEVER PRESENTERS a matter of 1. Don’t ev “simple rules”. 2. Use san 3. Avoid u For example… 4. Always
The rule “Use pictures not words” often leads to irrelevant, cheesy slides
So I suggest adopting 3 PRINCIPLES (not rules): Focus Contrast Unity
Focus Contrast Unity Our attention is limited, so we should FOCUS only on few things and leave out the rest.
Focus Contrast Unity We can truly understand facts only in CONTRAST to other facts.
Focus Contrast Unity By working from a SIGNLE UNIFIED METAPHOR you achieve internal consistency.
Theory pracTice Now, principles are easy. Applying them is hard. Let me give you some examples.
Structure 1st point 2nd point GOAL 3rd point 4th point Ideally, a presentation should have ONE GOAL supported by 3-5 KEY POINTS.
Slides LARGE BIG STATEMENT PICTURE • Much • Smaller • Supporting KEY INDICATOR • Points A slide should have a CLEAR FOCAL POINT, something it is “about”.
Delivery A presenter has to GUIDE the audience’s attention, making sure they can FOLLOW.
Structure The story must describe both solutions and PROBLEMS — otherwise it’s POINTLESS.
Slides Best illustrations COMPARE or show things CHANGING.
Delivery Great presenters ENGAGE* the audience. * En•gage [enˈgāj]: 1. occupy, attract, or involve 2. enter into conflict or combat
Structure + Solution Intro Call for action Problem — The S-curve is a CLASSIC PATTERN of CHANGE. What’s the overall pattern of your story?
Slides This font works with this object This font works with this object What’s your OVERALL DESIGN METAPHOR? For this presentation it’s a whiteboard.
Delivery Improvise Rehearse Both improvisation and rehearsal are INDISPENSABLE if you want to look authentic.
OK, principles are important, but this book is NOT about the principles. It is mostly about ILLUSTRATIONS, EXAMPLES, CASES.
I believe that by studying examples you learn to APPLY those principles CREATIVELY — and this is the secret of GREAT presentations. Get your copy of Presentation Secrets ALEXEI KAPTEREV on WILEY.com. www.kapterev.com