Dave Mamet tells us that story is what happens to the protagonist in pursuit of a goal. Aristotle...
Dave Mamet tells us that story is what happens to the protagonist in pursuit of a goal. Aristotle's framework for the creation and telling of story hasn't been bested in eons.
On a website, the convergence of a user's goals and a business' needs becomes the plot in the story they share, and Information Architecture is the common language of that story's telling.
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Presented at EduWEB 2011.