Definition: Tourism that combines physical activity, cultural exchange, or interaction and an engagement with nature
Adventure Tourism • creates some excitement by stepping out of your comfort zone • requires significant physical or mental effort • may involve some kind of risk, be it real or perceived • expectations vary depending on participants level of experience • may have an element of physical danger
this list goes on and on and on… Mountaineering Kayaking Trekking Canoeing Skiing snowboarding Fishing jungle Ski mountaineering Walking Scuba diving Visit safaris Snorkelling Bungee jumping Hang gliding Wind surfing Paragliding Rock climbing Caving cooking Mountain biking Staying on a sheep farm White water rafting Road cycling Bird & animal watching…
Activities are linked to places • Wanaka and Queenstown are synonymous with skiing • Milford Track is synonymous with walking • Otago Peninsula is synonymous with wild life observing • Himalaya - trekking
Adventure Tourism Adventure can be broken into 2 parts • Soft Adventure • Hard Adventure
Soft Adventure • A travel experience that goes beyond the typical tourist itinerary • Is rewarding for the spirit and the mind • Is safe and without excessive physical demands
Examples of soft adventure: • Camping • Walking on gradual y changing terrain • Biking
Check out the following websites: www.advsouth.co.nz www.flyingkiwi.com – watch the youtube clip www.countrywalkers.com – look at the Destination Slideshows www.puretrailsnewzealand.co.nz www.wildernesslodge.co.nz Who do you think are the target audiences?
Hard Adventure … • is a travel experience that has more physical chal enge • has a higher element of risk • is rewarding to the spirit • pushes people outside of the comfort zone
Examples of hard adventure: • Mountaineering • White water rafting/kayaking • Mountain biking
Check out these websites: Who do you think are the target audiences? • www.adventureconsultants.co.nz • www.mountainmadness.com • www.exum.com • www.gravitybolivia.com – look at the slide show of “The Worlds most dangerous road” • www.riversurfing.co.nz – watch the you tube clip on the website
Hard adventure Hard adventure appeals to a more specific audience Why??
Hard adventure • Level of physical fitness required is higher • Physical output required is higher • Pushed outside their comfort zone • Tours may vary in length • The adrenalin flows fast! • Often expensive and requires technical equipment
Why is Soft adventure is the most popular form of Adventure Tourism ? • Wide range of people • Easily done by first timers • Less physical output required • Pushed slightly beyond their comfort zone • Variety of budgets • Risks are generally lower • Easily adapted for the audience • Shorter time spans • Tours usual y includes a cultural component
In Summary… • Adventure tourism means different things to different people • Activity can vary depending on experience • Adventure tourism is a fast growing area of tourism