このページは http://www.slideshare.net/superdata/us-and-china-mobile-games-markets-brief の内容を掲載しています。
These report details the massive US and Chinese mobile game markets and the factors that are driv...
These report details the massive US and Chinese mobile game markets and the factors that are driving revenues in each.
The Chinese mobile games market reaches $3B in 2014E and is shortly expected to overtake the U.S. ($3.2B).
China’s average revenue per paying user (ARPPU) and conversion rate both grow more than 20% since last year as ARPPU in the U.S. hits $21. An increase in spending confidence as well as new mid-core and core mobile games help boost both markets’ Q1 2014 spending.
Compared to the same time last year, January marketing costs more than double in China and U.S. CPI (cost per install) grows 36% in response to market saturation. In the following months of Q1, spending in China has risen to meet high CPI costs while the average revenue per American user comes up short.
Developers in both markets will need to focus on researching effective monetization mechanics and their most lucrative audiences in order to conquer an increasingly competitive and ubiquitously free-to-play market.