Fast Fashion Customization "Fast fashion" refers to a business category and its mass production and sells fashion brands globally in short cycles, the clothing was kept to a low cost, while incorporating the latest fashions. ●Planning by Nobuyuki.Higuchi
Opportunity I noticed from my experience. The city will be filled with people wearing the same T-shirt in the summer. The same is true in winter. Filled with people who wore the same jacket down. ●Leading brands such as. (Japan) UNIQLO g.u. Shimamura Muji Comme ça Ism Honeys (USA) GAP FOREVER 21 Abercrombie & Fitch Armani Exchange Urban Outfitters Lucky Brand Jeans (Spain) ZARA Bershka (Sweden) H & M (# 1 industry world sales) (United Kingdom) TOPSHOP (Belgium) C & A I thought watching the scene. "Some people would surely unpleasant, to wear the same clothes"
Seven steps "Fast Fashion Customizing” This project is made up of seven steps.
Step１ Work and design contest Recruit students in Japan and China, are studying fashion design. Students, redesigned freely clothes that are sold in fast fashion brands. To contest the clothes that students made. Sold as a product design from # 1 to # 3 in the top. ※ When recruiting students, if I won a prize from # 1 to # 3 to the top I promise I'll sell the products to clothes designed by you guys.
Step２ Sold at shopping site Sold in the clothes shopping site designed by students.
Step３ Promotion Fashion Show In Japan and China, held a fashion show. Walk dressed students designed. Fashion models are professional models or students themselves.
Step 4 Promotion Dance in the club Distribute the clothes designed by students at the entrance to the club. Dance with everyone in matching clothes. About 30-20 people. Shooting a movie of a dancing scene. Up to YouTube videos. The location, Tokyo, China, Moscow, London, Paris, Milan, New York
Step 5 Promotion at the airport Indiscriminately distribute clothes to airport users. The user has arrived at the destination, have to take a photo or video get dressed. Send a photo or video from the user at a later date. Up to the photo blog. Up to YouTube videos. There are people who wear the clothes designed by students around the world tourist destination.
Step 6 Branding Stand up its own brand. Have a site for sale. Sell the clothes in the store.
Step 7 Continued To continue to recruit new students. To design a dress for new students. Continue to hold a contest. Choose clothes to commercialize. To continue to up sell products to the site.