@DavidChris Social Media Inﬂuence 2010 David Christopher Disclaimer: The views expressed in this presentation are my own and do not necessarily reflect the views of Oracle. www.stopthinksocial.com
My CV… @DavidChris www.wordle.net www.stopthinksocial.com
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@DavidChris Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode) www.stopthinksocial.com
Mr Bossman has heard Social Media is hip and cool.
“ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ” Mr Bossman
Mr Bossman starts a Blog.
2 weeks later…
“ Why is nobody in my team responding ? Social Media sucks! ” 5 Blog posts 0 comments
Another 2 weeks later…
“ Why is Social Media not working for me? ” 10 Blog posts 0 comments Social Media Guru
The Social Media Guru knows the answer…
…and explains it delicately to Mr Bossman.
“ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 Comments
The Social Media Guru begins to explain that Social Media is not about tools…
“ Social Media is not about tools… ”
“ It’s about PEOPLE! ”
“ Have you heard of P.O.S.T ? ”
Mr Bossman begins to understand where he was going wrong…
…and begins to apply the P.O.S.T methodology to his problem.
“ A lot of my team do use Facebook in their personal lives. ” People Assess your customers’ activities
“ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ” Objectives Decide what you want to accomplish
“ I also want them to think I am hip and cool. ” Objectives Decide what you want to accomplish
“ But this is a big change! My team must be allowed to allocate time to make this work. ” Strategy Plan for how relationships with customers will change.
“ I need a SOCIAL BUSINESS COMMUNITY. ” Technology Decide which social technologies to use.
“ A social networking application would be perfect for this. ” Technology Decide which social technologies to use.
The IT department deploy a social networking application… ……quickly.
And another 2 weeks later…
25 Posts 45 Comments
Mr Bossmans’ team are now collaborating better.
Mr Bossman is very happy.
However, Mr Bossman was not able to achieve all his objectives…
…his team still do not think he is hip or cool.
Social Media is about PEOPLE!
@DavidChris Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777) www.stopthinksocial.com
Crea*ng The Social Workplace @DavidChris www.stopthinksocial.com
Crea*ng The Social Workplace @DavidChris 3 Learning Points: • Social technologies enable the strategy, they don’t define it ! • The “change in mindset” required should not be under-estimated • Social Media is about PEOPLE… 5 Top Tips: • Find the hook ! (reduce email by 50%?) • Start small – Quick Win – BIG Impact • Be CREATIVE • Be PASSIONATE • Stop! Think Social…. www.stopthinksocial.com
My Contacts: @DavidChris stopthinksocial.com stopthinksocial.com/twitter stopthinksocial.com/facebook stopthinksocial.com/linkedin stopthinksocial.com/disqus www.stopthinksocial.com