In the end, business is a team sport. The failure to build a great culture — one that attracts and keeps great people with shared values and complementary skills is what kills many companies. The culture starts with the leaders, and their influence is generated one conversation at a time. So, I tell my students to ‘build a brand’ around each interaction with customers, suppliers, lenders, employees, and so on. – Joel Peterson
5. You can’t do good business with bad people.
6. Stop to smell the roses. (Life is pretty short and most of what really matters doesn’t happen at the office.)
Appreciate the people you work with, take care of your investors, celebrate successes along the way, communicate lavishly (good news and bad news), tell the truth, don’t try to maximize everything (all-thing-considered optimization is also a pretty good strategy, too), and stop to smell the roses (life is pretty short and most of what really matters doesn’t happen at the office). - Joel Peterson