Yes. Less than 5% of members use their real photos.
Yes. Mobile web is growing in Japan in 100M PV Mobile 2 2 2 2 0 0 0 0 0 0 0 0 8 5 6 7 . . . . 01 07 01 01 Gree; page view growth by device
With mobile-tailored version and anonymity, can foreign SN join the market growth? $600MM AD Other Sales Sales 31.5%
Japanese social networks market growth
Game is also the biggest growth driver of revenue and traffic.
909% The revenue growth that Gree achieved due to well made social games.
So, is a good mobile game a solution?
No • Game is very culture-oriented. • WoW couldn’t be introduced. • Dragon Quest is No. 1.
Anonymity, mobile, and games seem golden ingredients for SN’s success. Do Japanese really want SOCIAL network?
Japanese are actually very social. Love to share and discuss information among human beings. (definition of social media, Wikipedia) Not IDENTITY
JP Top 20 US Top 20 [Portal] Yahoo!, Goo, MSN, Nifty, BIGLOBE, Geocities [Search] Google, Windows Live [Blog] FC2, Ameblo, Livedoor [Portal] Yahoo!, MSN, AOL, Go, ESPN Sportszone, Comcast [Search] Google 日本, Google.com, Windows Live [Social network] Myspace, Facebook [Video] YouTube, Nicovideo, Yourfilehost.com [Video] YouTube [Commerce] 楽天(Rakuten), Amazon.co.jp [Marketplace] EBay, Amazon.com, Craigslist.org [Social network] Mixi [Knowledge] Wikipedia [Knowledge] Wikipedia [Blog] Blogger.com [Forum] 2ch.net [News] CNN [Photo] Photobucket, Flickr [Company] Microsoft Corporation (Alexa traffic comparison) Blogging. Video sharing. Threading.
No. 1 Blogging Nation
2ch.net; the largest Internet forum in the world
Nicovideo. 10M users in 23 months, shortest record in Jp’s web history. People love to comment on shared videos.
Japanese love to share videos, even illustrations more than photos
Check friend’s 78.9 diary 60.3 pt Update my diary pt 47.9 Community 17.8 pt News pt Photo album 7.9 pt Dating 5 pt Game 3.7 pt Review 2.5 pt That’s why No.1 Avatar 2.1 pt reason to use SN is Video sharing 1.7 pt to check friends’ etc 3.7 pt diary
That’s also why Twitter rocks in Japan!
Of course, mobile accessible/ playable apps are absolutely important.
MORE IMPORTANT THING is to provide CONTENT that Japanese love to share.