Organic Click Through Rate (CTR) - ‐ Deﬁni8on » From Wikipedia – » CTR is most commonly deﬁned as “number of clicks” divided by “number of impressions” and generally not in terms of the “number of persons” who clicked divided by the “number of impressions”
Organic Click Through Rate (CTR) – Research » Method » 250 sites were randomly chosen as the sample set for this research. » 10,000 keywords and over 1.2 mil ion clicks were analyzed. » Keywords were ﬁltered by the search volume, cost and rank criteria. » Al ranks on the ﬁrst and second result pages were analyzed. » Research Ques;ons: » What is the new CTR curve for organic results? » Is there a correla;on between organic click through rate and CPC value for the same keyword? » What is the eﬀect of search volume on click through rates?