2015.9.18 @ Chuo University. Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK) Capstone Special Lecture The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project - Dementia Friendly Japan Initiative / R&D Strategy and Planning Office, Fujitsu Laboratories Ltd. Makoto Okada http://www.facebook.com/makoto.okada email@example.com
A neat thing that I would like to share with you...
Recognizing your internal findings Amazement Question Aha！ Why? Wow! (Desires to know more about) ！ ？ ❤ ★ Right on! Could possibly… I understand how you feel. Might actually… Empathy Inspiration
Short Practice 1. Think of a personal story or motivation related to your capstone project. 2. Share it with your neighbor. (Listener: Don’t speak, listen attentively with the finding sheet.) A good capstone project induces internal findings
Background - Dementia as a social Issue -
1. Presently, how many elderly people with dementia in Japan? 4.62 million 2. By 2025, how many elderly people with dementia will be in Japan? 7.00 million The future is fast approaching.
Dementia is a social issue that has an enormous impact on Japanese society. The challenges surrounding dementia are particularly evident in three key areas: the aging society, local community and healthcare system.
CSI：Collaborative Shared Issue n tio la u gap p o P Economical Situation
Short Practice 1. What is the most important figure in your capstone project? 2. What is the most important gap in your capstone project?
First step: Finding seeds of insights “Jump in”
“Jump In” “Do not hesitate to jump into a new learning environment.” From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ. http://www.amazon.com/dp/1312408855/
“Community of Learning” “Two heads or more are likely better than one” From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ. http://www.amazon.com/dp/1312408855/
Short Practice 1. Where will you go for your capstone project, whom will you meet, and how will you find him/her? 2. How will you create your own team for your capstone project?
Second step: Concept prototyping - Across Sectors -
Stakeholders mapping Rough estimation of structure
Setting a boundary Object Business Public Sector Sector
Propositional Question Social Sector Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07
In case of Project Shakti Kirti P. Mishra：International University Glocom Workshop 2010.12.2
Deep dialogue for new vision The 5% Margin Travel probably makes up less than 5% of our lives, yet that 5% uplifts and enlivens the remaining 95% of our lives! It is important that 5% of our everyday lives is uplifting and bright. New forms of business Hotels are also in the banquet and party business, which has led to the emergence of a new business: establishing ties and relationships among people. New forms of work Rather than treating people with dementia as simply service recipients, treat them as potential service providers as well.
Business Public Sector Sector
Propositional Question Social Sector
Visualizing prototype ideas Drawing new services to be central character with dementia Driving New role Shopping
Short Practice 1. What kind of questions are suitable for your capstone project to attract people in another sectors? 2. How do you share the issues with people?
Short Practice 1. What kind of marketing process do you use for your capstone project? 2. What meaning does it create in the marketing process for your team members?
4th step: Connecting dots
Future: Inspiring Social Innovation - across sectors, across borders – UK Social Innovation Journey December 2012 https://vimeo.com/76936405
Across Sectors, Across Borders Volans executive chairman John Elkington Collaboration across sectors With relatively new technology such as big data, and with the rise of sustainability agenda, a coming together of various sectors, businesses and activists have started System Change A single business, industry sector, specialized supply chain cannot solve this by themselves Social Engineering For various businesses and sectors to work together, social innovation and social engineering becomes necessary, and in a way, this is part of the challenge
Impact creation: System change Impact Vicki Sellick, Senior Programme Manager, Nesta
Behavior change Behavioral change is the target of true innovation Product + Market service innovation innovation Political Cultural innovation innovation Vicki Sellick, Senior Programme Manager, Nesta
Ladder Actions (6) Business Models (4) Concepts Crating new/next (2) Abductive question questions e. Business model c. Conceptual design f. Services Layer of concept design design d. Proto- typing b. hypothetical (7) Services reasoning process (operations, a. Create (5) Prototype rules, and teams) questions (3) Abductive Layer of practice Validation (1) Passive experience
Series of ADR Relation Channel Development Process A A Activity D D Innovative Mediation design R R Development Activity A result Relationship Development D Innovative Relationship Mediation R
Linked relations to generate recursive projects Open social Dementia Open Data Relations Initiative Relations A Social Innovation D Study group R Glocom DFC BC/Kao/ Glocom Benesse DFC/Glocom A Dementia A Business/NPO BC/DFC D D Project Study in UK R R BC/Kao Glocom BC Glocom Open data A Futures BC Study group D BC/Kao/ R BC Fujinomiya Benesse Hystorypin A D city Glocom Japan A R Study for aged D Glocom/DFC society in UK BC R Nagoya city Ministry of Health Labor Fujinomiya A and Welfare project D Glocom Chiba city Historypin R In Chiba pref. National- Hystorypin for funded project Local govt. Dementia Friendly Japan Initiative (Living Well with Dementia）
Fujinomiya Project Bridging Communities: sharing our memories HistoryPin (UK) Run-tommorow Open Personal × × Data
Effect of ADR series Increasing multi-layered relationship
Short Practice 1. Are there any unused new relations next to your capstone project? 2. What kind of chemical reactions do you expect from the new relations? What is your position in the relations?
5th step: Utilizing connections
Strengthen eco-system Collaborative work between associate professor Takashi Iba and the students at the Iba Laboratory with corporate members of the Dementia Friendly Japan Initiative (DFJI). June – October, 2014 http://journey.sfc.keio.ac.jp/
The first Pattern Language for Welfare Issue Everyone can apply the ideas if they like. Focusing on the practical knowledge about how to live well in the daily life, not on medical or techniques of caregiving, The words enable us to talk with others!
Dementia Action Alliance City-bus Actions Financial Service Charter “Job-Specific Contributions”
“Mix-Up Event” Dementia-or-not, come enjoy with us!
Value for Stakeholders In a fast-changing society, focusing values Customer End Users Relations Market Innovation Development Stakeholders Cost in-house users Continuous actions…
Questions: For Your Capstone Project 1. What is the most important figure? 2. What is the most important gap? 3. Where will you go, whom will you meet, and how will you find him/her? 4. How will you create your own team? 5. What kind of questions are suitable to attract people in another sectors? 6. How do you share the issues with people? 7. What kind of marketing process do you use? 8. What meaning does it create for your team members? 9. Are there any unused new relations next? 10. What kind of chemical reactions do you expect from the new relations? What is your position in the relations?