draX Content Rich Context Rich Adver0sing vehicles, such as In the age of SoMe, relevancy TV, newspaper, radio, to consumer’s daily context magazine guarantee does maKer. Or create social “exposure (=opportunity to see context with brand context. ” of brand and products.
SoMe is a “pipeline” of Tradi0onal medias are informa0on generated by “ampliﬁers” of brand message. “users”.
Adver0sing prac0ce require Adver0sing prac0ce require “good content” crea0on that “good context” crea0on that means “impressive”. 0es between consumers and brand. (c) Nori Takahiro of SUKEDACHI 2011