4 parts: T - ‐ Trigger A - ‐ Action R - ‐ Reward I - ‐ Investment
The HOOK Canvas 1. What
internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 5. What “bit of work” is done to increase the likelihood of returning? 3. What is the simplest behavior in anticipation of reward?
THE MORALITY OF MANIPULATION
Designing habit- ‐forming
products is a form of manipulation.
Users take our technologies to
They check our devices before
saying “good morning” to loved ones.
Quite possibly, the
“CIGARETTE OF THIS CENTURY.” - ‐ Ian Bogust
What RESPONSIBILITY do
we have when changing user behavior?
THE WORLD IS FULL OF
PROBLEMS TO FIX. Help others find meaning. Engage them in something important.
Build the CHANGE you
want to see in THE WORLD.
Read this … … more
h 1. Take the survey.
k www.OpinionTo.Us ! 2. Get the slides. @nireyal www.nirandfar.com