Download of sum total It has been downloaded constantly. Sum Total 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 2.1 2.8 11.2 12.1 12.7 1.11 1.18 1.25 2.14 10.12 10.18 10.25 11.11 11.17 11.24 12.15 12.22 12.29 2011.1.5
iPhone Apps case Dramatically high and unspread. RankingTube DL Total Sum 120,000 100,000 80,000 60,000 40,000 20,000 0 App Store Ranking is high impact.
Marketing Mix for App Development
What is the marketing mix? What type app should you make and how do you deliver to customers? � S.T.P � Product Introduce our � Price marketing . � Place � Promotion
Is the market segment big? Our app category has enough size of market. � Many maker has been sel ing smart phone. � The users who changed smart phone from feature phone is many. � Feature phone web site is rich in Japan.
S.T.P Make the original position. Segmentation Positioning Targeting T i Social me of change from Reach to F Competito FP site P r B Competitor A Level of FP heavy user
Product Satisfy Customers! From review “I can’t see some FP sites !” Our Solution Ø FP web site they can see listed. Ø Customers make the list on social.
Price Using Adware. Free. Ø As customer use many times, we can get impressions. Ø We use AD-Maker!
Place Narrow down markets. Many app store available… Android Market, AndroNavi, au one market.
Promotion Increase the chance to be seen. • Press release • Review site • Twitter • Friends • Link from self Apps You must draw on social networks.
Why is it difficult to sel ? We cannot have a chance to sell directory. Developer Customer Market Huge new release
Draw on social media! We made the Customer List on social network and sell to them. Developer Customer Market
Other When is app updated, it will be on new app cotegory.
Other important things
UI and monetize.
UI and monetize Design the UI to monetize. • Easy to notice • On the conductor.
Then, RankingTube’s case. It is moved to top. Before After