Teaching Social Networks PDW Academy of Management 2013 Annual Meeting, Orlando, FL (August 10, 2013)
The Reciprocity Ring™ Wayne Baker Chair, Management & Organizations Robert P. Thome Professor of Business Administration Ross School of Business, University of Michigan
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Outline Origin of the idea Description Overview of typical session Materials and support
Social capital = networks + generalized reciprocity
Reciprocity Ring™ “Reciprocity is the engine of social capital.”
The recipe in brief Set up Introduction – stories, examples, definitions Run 1 or 2 rounds of the Reciprocity Ring • 1 round of requests ~1.5 hours • 2 rounds of requests ~ 2.5 hours Conclusion
Introduction “The touchstone of social capital is the principle of generalized reciprocity. I’ll do this for you now, without expecting anything immediately in return and perhaps without even knowing you, confident that down the road you or someone else will return the favor.” Putnam (2000)
Direct Reciprocity vs. Generalized Reciprocity You help me and I help You help me and I help you. someone else (pay it forward).
“Designers call these meetings to seek the help of other designers at IDEO who are not already involved in the project…. The designers who attend brainstorming sessions do so because they believe they can contribute distinctive technical solutions to the problem and because, if they don’t help with others’ projects, the favor will not be returned.” “These interactions made visible the norms for asking for help, sharing knowledge, and giving help….” Hargadon and Sutton 1997
"Always go to other people's funerals, otherwise they won't come to yours.“
- Yogi Berra
Running the Reciprocity Ring™ Formulate SMART requests Make requests Respond to requests Follow up
Examples of Work-Related Requests 1. I am looking for a civil engineer with project management experience to relocate to Florida. 2. I want advice on how to become the wealthiest and most productive commercial loan officer at my bank. 3. I need advice on how to manage and improve my relationship with my boss. 4. I’m about to pay an outside vendor $50,000 to synthesize a strain of the PCS alkaloid. I need a cheaper alternative.
Materials and Support All Reciprocity Ring™ materials (erasable or disposable poster, colored request cards, etc.) PowerPoint presentation (customizable) Step-by-step instructions for running a successful RR (the recipe) Equipment and room setup Training DVDs Tips for running the RR in large groups