Before you can determine new content types, choose social media channels, and decide on an editor...
Before you can determine new content types, choose social media channels, and decide on an editorial style, take a step back. Marketers must first create a clear picture of what you need to communicate—and the hierarchy of those communication goals. We’ll look at how that works with a message architecture, looking at examples from a range of companies that all care about communicating consistently across channels and platforms.
Presented at Congres Content Marketing & Webredactie, #congresCM on November 20, 2014 in Utrecht, the Netherlands