GROWTH HACKING: How Startups Grow From 0 To Millions Of Users Prepared for with Mattan Griffel, CEO of One Month / @mattangriffel
PS: I LOVE YOU. GET YOUR FREE E-MAIL AT…
In 1996 co-workers Sabeer Bhatia and Jack Smith planned to start a company called JavaSoft
BUT THEY WERE AFRAID THEIR BOSS WOULD CATCH THEM
SO THEY BUILT A WEB-BASED EMAIL SYSTEM
AND SO HOTMAIL WAS BORN
THEY RAISED $300,000
But Hotmail’s Launch Was Unimpressive July August
Their growth strategy was to buy billboards and radio ads
BUT SOMEONE HAD A BETTER IDEA
PUT ‘PS: I LOVE YOU. GET YOUR FREE E-MAIL AT HOTMAIL’ AT THE BOTTOM OF EACH E-MAIL.
Within Hours, Hotmail’s Growth Took The Shape Of A Classic Hockey Stick Curve July August
THEY STARTED AVERAGING 3,000 NEW USERS A DAY July August
WITHIN 6 MONTHS, THEY WERE UP TO 1 MILLION USERS July September November
FIVE WEEKS LATER, THEY HIT THE 2 MILLION USER MARK July September November January
IN ONE CASE, BHATIA SENT ONE EMAIL TO A FRIEND IN INDIA
WITHIN 3 WEEKS HOTMAIL HAD 300,000 USERS IN INDIA
WHEN THEY SOLD TO MICROSOFT 1.5 YEARS AFTER LAUNCH, HOTMAIL HAD 8.5 MILLION USERS July September November January March May July September November
WHEN THEY SOLD TO MICROSOFT 1.5 YEARS AFTER LAUNCH, HOTMAIL HAD 8.5 MILLION USERS (There were only 70 million internet users at the time) July September November January March May July September November
THIS STORY IS NOT AN ANOMALY
WHY DID THESE COMPANIES SUCCEED WHEN EVERYONE ELSE FAILED?
SO WHAT IS GROWTH HACKING?
IN 2010, SEAN ELLIS COINED THE TERM “GROWTH HACKER”
A GROWTH HACKER IS “A PERSON WHOSE TRUE NORTH IS GROWTH. – SEAN ELLIS, Startup Marketing Blog
IN 2012 ANDREW CHEN PUBLISHED THE BLOG POST:
"GROWTH HACKER IS THE NEW VP MARKETING”
IN IT, HE REVERSE-ENGINEERS AN AIRBNB “POST TO CRAIGSLIST” FEATURE
“GROWTH HACKERS ARE A HYBRID OF MARKETER AND CODER. – ANDREW CHEN, andrewchen.co
GROWTH HACKING IS A SET OF TACTICS AND BEST PRACTICES FOR DEALING WITH USER GROWTH
GROWTH HACKING IS A SET OF TACTICS AND BEST PRACTICES FOR DEALING WITH USER GROWTH How do I get more users?
Ho How do I increase the lifetime value of a user? w do I get more of my user What is our AHA momen s to be active? t? GROWTH HACKING IS A SET OF TACTICS AND BEST PRACTICES FOR DEALING WITH USER GROWTH How do I get more users? How do I reduce churn? How do I measure the eﬀectiveness of new features?