Email works for a simple reason: consumers like it. Research proves this again and again. With em...
Email works for a simple reason: consumers like it. Research proves this again and again. With email marketers’ opportunity to optimize programs toward unrivaled ROI comes a responsibility to turn subscribers’ favorable disposition into genuine relationships. The industry leaders earn loyalty and trust with every message they send. Their messages are timely and relevant. Personal and dynamic. Authenticated and safe.
Return Path’s Tami Forman leads this open discussion of new approaches, old tricks (that still work), security challenges, and shifting subscriber expectations. Publisher’s Clearing House’s Sal Tripi, 1-800 Flower’s Sandeep Varma and Bank of America’s Jeff Riesenberg share their views on what makes email such a powerful and enduring marketing channel.
In this session attendees will get replicable real-world examples of email optimization tactics, a deeper understanding of the impact of email security on the marketing relationship, and the opportunity to ask questions and get live advice from bona fide email industry experts.