App Store SEO what did the 2012 “Chomp” update change or 8 by AppCodes revised f October 6th 2014 iOS
A brief history of App Store Search ! 2008 - original search 2009 - 100-character space for keywords 2012 - “Chomp update” ! since 2012 there are occasional small algorithm changes, and Apple seems to shuffle apps around in the store from time to time - but the basic rules introduced by the Chomp update remain the same. Following slides explain the rules.
App description still doesn’t matter
Apple handles plural forms much better now. ! If you want to position for “Donuts”, and you’re missing just one letter - use just “donut”. The result will be very close
App keywords now matter almost as much as the app name. ! The bonus for the exact name match is much lower now than before the update (in the past, if user searched for “Zombo Game”, the app titled “Zombo Game” would always show up on top. This no longer holds)
In-app purchase names don’t help much with positioning now. ! This wiped out a plenty of spam apps. Yay!" But also wiped out some legitimate apps :(
The search on the device no longer accounts for category name e.g. search for “motivapps productivity” shows our apps in iTunes, but not on the device. iTunes iPhone “motivapps productivity” in AppCodes.com we show device results so either check your position on device, or using us :)
If your app is free, the word “free” is added implicitly to your keyword list ! that means - no need to add those words to your keyword list
You get no bonus from using whole phrases in your keyword list. ! instead of “love letter,letter writer” use “love,letter,writer” in the keyword list
in other words...
The search is still quite dumb ! No “smart description understanding” good description with empty description + keywords inside 2 days of waiting
The search is still quite dumb ! Only a very basic spelling correction
Although... ! Plural forms are handled far better now than before “love letters” almost the same" “loves letters” results
Although... ! Sales are not the only factor Top 1000 apps (marked red) appear al over the chart in the results
although… ! Sales are not the only factor Flashlight.* Flashlight * 246k total dls in U.S. 1,6M total dls in U.S. Top 461 overal in U.S. Top 248 overal in U.S. Updated Mar 22, 2012 Updated Jun 12, 2012 Why the hell is Flashlight.* higher than Flashlight *?
oh, and by the way
Oh, and by the way ! We *love* that Apple has gotten rid of in-app purchase spammers. before after
Oh, and by the way ! And the new search results seem much more relevant. Good job, Apple! before after
All in all ! make sure that your title & keywords are fine and see which ones work best. iterate, iterate, iterate click to visit the research prepared by AppCodes.com The Swiss Army Knife for App Store Optimization