Who am I? My name is Ken Furukawa. I m CEO of nanapi. 2
What do we do? nanapi is one of the biggest online daily tips media. nanapi (Daily tips online media) 3
Today s Agenda Why do we need to make a global media? 4
Most Japanese are not good at English…
There are huge diﬀerences between Japanese and English.
I heard that we have to study 2760 hours to become ﬂuent in English! Dutch, French, Italian, Group1 720 hours Spanish, Swahili, Swedish Bulgarian, Hindi, Indonesian, Group2 1320 hours Malay, Urdu, German Finnish,Hebrew,Hungarian, Group3 1500 hours Russian Japanese,Korea,Chinese, Group4 2760 hours Arabic by Foreign Service Institute, Expected Levels of Absolute
If we think we need to expand overseas, it is diﬃcult for us because there are few English speaker in Japan
And Japan is adequately huge market. GDP is the third largest in the world Population
Why did we decide to go global?
3R There are 3 points.That is 3R Readers Revenue Relationship 12
All media creators want their articles read around the world.
There are much more readers in the global market compared to Japan. < Japanese readers English readers
It is 20 times the size of the Japanese market. English 20 Japanese 1
We d like to have more readers! More more more!
In Japan we can make 0.5 yen per page view. nanapi Revenue 0.5円 / 1pv
But similar services in other market can make 2 yen per page view. Wikihow Revenue 2円 / 1pv
There are many advertisers in the global market.
In Japan,we can't earn as much money online from ad revenue when compared to Television.
TV advertising is still very strong in Japan.
If we want to make more money, we need to expand overseas.
You might think… We want to earn much money by expanding overseas? Are we greedy?
We just want to make money to publish good articles.
Why do we need more money?
Please take a look at image. This is Quartz Curve
In the future it is said that articles will be really short or long, and would be read on smartphones. short long
Previously, we have made One Image Tips for twitter users. article image
How could we make long contents?
We need to get professionals to interview people and write and edit carefully.
Almost all Japanese media don t aim to expand overseas
Because they are scared of foreigners… English English
But they can make great articles.
So we make relationship with Japanese medias.
And we translate from Japanese into English.
Relationship with Japanese medias are our advantage.
Our ultimate goal is to create a powerful global media from Japan.
And I wish other Japanese media would see our success and think that they too can go global.
I hope more Japanese media companies would take on this challenge.
That's the end of my presentation. Thank you for your time.