“Powers of 10” 0.1sec: Form first impression about a website. 1sec: Stay focused on their current train of thought. 10sec: Often leave the website. 1min: Able to complete simple task. 10min: Long visit to a website. (Cont’d) *Powers of 10: Time Scales in User Experience
Make An Assumption of Your Customers Name and Picture What does the persona look like? What’s the persona’s name? Characteristics What are the persona’s relevant characteristics? Need and Pain Why the persona want to use the product ? *Persona Sets
Headline First thing read for customers to search for specific solution to their problem. *Airbnb Big Picture Hypothesis = Solution Hypothesis = Value Proposition
Key Benefits How does your product or service benefit the customer? *Instagram
Large Graphic Image high-lighting product and conveys happy customer experience. *Square
Social Proof Social networks to establish credibility and trust by building multi-touchpoints.
Call-to-Action Solicit one clear action that tests your riskiest assumptions. *Flickr Total number and ratio of early adaptors, interests, etc.
Questions to be answered Stimulus Awareness Relevance Confidence Satisfaction Who is this for? How long will this take? What should I do next? Where should I go next? How should I do it? *ARCS Model
Don’t blow it • The headline is everything and will probably have the biggest impact on conversions—A/B Split Test the Headline. • Don’t be lazy about the page design. Polish = Credibility. • People don’t read. Keep copy clear & concise.
3 Pillars of Emotional Design Visceral Behavioral Reflective Design Design Design Makes you feel… Helps you do… Says about your…
First Impressions Matter: LeanUX Design of Landing Page @sprmari0