Not Leader or Reflection and Continuous employees use Measurement and Employees, no Improvement social but no learning in all above champions online strategy
Share Pair: Where’s Your OrganizaQon Now? • Is your organizaLon at crawl, walk, run, or ﬂy? • What do you need to do to improve? • Where is your organizaLon when it comes to using staﬀ and leadership as champions on social?
Leadership Proﬁle on Social: Beneﬁts • Expand Reach • More Trust • Less Risk • Flexibility • Enhanced Capacity
Worlds Collide: IdenQty and Boundaries Before Social Media Personal Professional Personal Professional Private Public Private Public
What Kind of Social Animal Are You? Turtle • Proﬁle locked down (or not present) • Share content with family and personal friends • Li8le beneﬁt to your organizaLon/professional Jelly Fish • Proﬁle open to all • Share content & engage frequently with li8le censoring • PotenLal decrease in respect Chameleon • Proﬁle open, curated connecLons • Engagement Strategy: Purpose, Audience, Persona, Tone • Increased thought leadership for you and your organizaLon Based on “When World’s Col ide” Nancy Rothbard, JusLn Berg, Arianne Ollier- ‐Malaterre (2013)
How To Be A Chameleon Purpose Audience Leader Proﬁle Persona Tone
Personal Brand in Service of OrganizaQonal Strategy Audience: GOAL Audience: Engagement Socially engaged public Journalists, Diplomats, and Support Inﬂuencers
Personal Brand in Service of OrganizaQonal Strategy
Amplifying and Extending Brand Reach GOAL Advocacy
Audience: Inﬂuencers, Journalists, Policy Makers, World Leaders
Share Pair • What are the key objecLves of your organizaLon’s use of social media and target audiences?
• What objecLve(s) and target audience(s) best align with your social leadership proﬁle?
“Be yourself because everyone else is already taken.”
- ‐ Oscar Wilde
Take A Quiet Minute To Uncover Your AuthenQc Brand • What’s your super power? • What do people frequently praise you for? • What makes the way you achieve results unique? • What energizes you?
Your Social Proﬁle Is An Elevator Pitch!
Your Social Elevator Speech • What is your experLse? • Why should someone follow you? • What hashtags or keywords do you want to be associated with? • Visual: What cover and proﬁle image conveys your personal brand?
Your Social Elevator Speech
Your Social Proﬁle • What is your experLse? • Why should someone fol ow you? • What hashtags or keywords do you want to be associated with? • Visual: What cover and proﬁle image conveys your personal brand?
Overcoming Writer’s Block on Twicer • Be visual • InspiraLonal Quote • Something Funny • Timely • QuesLons
THE CURATOR Seek Sense Share
Uses Twi8er to support organizaLon’s mission as a biparLsan advocacy organizaLon dedicated to making children and families a priority in federal policy and budget decisions.
Bruce’s Work Flow and Tools SEEK SENSE SHARE Finds and vets key blogs and Summarizes arLcle in a Engages with aligned Twi8er lists in each issue tweet, adds hashtags, credits partners and target audience area sources
Leads conversaLons Scans and reads every Writes blog posts using
morning and picks out best, mulLple links shared on Recommends other experts, writes tweets, and schedules Twi8er sources, and arLcles
Taps into personally selected Feeds his network with Credits sources list of expert sources and quality and personalized seeks new sources content
Twicer Lists and Hashtags
NETWORKER “You are not ever a genius all by yourself. Your ideas are a funcLon of the people you are connected with…” – Carol Dweck, Author, Mindset
Engaging and Building Your Network On Social • Event Engagement: Open Forum at a parLcular Lme and place • ParQcipatory Engagement: Invites comments and discussion on posts • Personal Engagement: One- ‐on- ‐one responses to fol owers
Leveraging Your Professional Network: Strong Ties 1 2 Analyze De- ‐Layer 3 4 Diversity Capitalize Based on Rob Cross and Robert Thomas “A Smarter Way To Network”
Leveraging Your Professional Network: Weak Ties • Social media can speed your • Online Rolodex • Pre- ‐Event ConnecLon connecLons to the right • Growing Your Network • ReconnecLng people and help you maintain relaLonships over Lme consistently. • Strategic connecLons • Favor test and other ways to set limits on accessibility and who you respond to • Kondo your connecLons
Tips for Geeng Started and Being Eﬃcient • Align Strategy and Policy • Tutorials • Talk to Peers • Feed and Tune • Found Time • Team Support
Share Pair: Leadership Style • What is your preferred leadership style on social? • What support do you need to develop and implement your strategy?
SOCIAL MEDIA IS PART OF EVERYONE’S JOB! I have work to do! Can ﬁnally tweet about our programs from my personal account!
Social Media Policy – All Staff Participate h8p://www.bethkanter.org/staﬀ- ‐guidelines/
Leverage Staff Personal Passion In Service of Mission @rdearborn works an organization conservation organization and she LOVES sharks.
Staﬀ Champions Increase Capacity
RWJF: FoundaQon Strategy “We believe that striving toward a culture of health wil help us realize our mission to improve health and health care for al Americans. ” GOALS Audience: Inform Grantees, Policy Makers, Behavior Change Researchers, PracQQoners
Socially- ‐Engaged Staﬀ Support Strategy Audience: Speciﬁc content areas and communiQes
Summary • Success happens by taking the right incremental step to get to the next level, but keep moving forward • Embrace your authenLc social leadership style and lead by example • Staﬀ can be great champions if they allowed to leverage their personal passion in service if your strategy and mission – provide the training and guidelines to support your strategy
Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twi8er