TOKYO STYLE Why Japan chapter has been led by media 1
6 Agenda • Self introduction • Uniqueness of Japan region • Beneﬁt of led by media • recent activities as a media • Roll-up
7 IGDA Japan • It was founded in 2002 and advanced to nonproﬁt Organization in 2012 • 9 SIGs, 2 Task forces, 1 Working Group • 10 board members, about 20 SIGs leaders and executives and 2200+ free mail news readers • FGJ, LOKETE, scholarship, etc... • Tickets selling revenue model
8 Other chapters JAPAN(2002) KANSAI(2005) TOHOKU(2012) FUKUOKA(2009)
9 Who am I? independent Game Journalist (-2000) Chapter Coordinator (-2011) editor of Game Critique Magazine (1994 - 2000)
You should involve medias into operation. 10
11 Uniqueness of Japan Centralization: You can meet in 1 hour
12 Console War No devs could not lead a community 2002
13 GDC2002 How about Japan How about Japan chapter? chapter? You should lead it Kiyoshi Shin Jason Della Rocca Japan chapter had rebooted.
14 Merits of led by media • Outsider : looks fair • self branding through media • feedback to occupation Platforms Academism IGDA Publishers Administration Japan Developers Other association articles
15 tickets model • We run chapter with revenues from tickets of each seminars. A revenue from membership fee is not large. • Ticket system is more acceptable for Japanese devs than membership fees or getting sponsors. • We feel more satisfy to handle seminars. • We have to promote it on medias.
16 activity s cycle • planning activities • promote on oﬃcial web, mail news, sending release to medias, twitter, FB... • cover and articles on commercial medias by professional journalist • follow up on oﬃcial web and FB • ﬁnancial check • note: $700 as a corporate tax
17 Promotions Oﬃcial web mail news News medias SNS
18 media cover Some articles are written by me...
19 eﬀects of media coverage • recognition of activities in game industry • increase our motivation • easy to get sponsors
20 Next step... book
21 97 Short essays which game devs should know IGDA Japan members and volunteers August 20th
23 Eﬀect of books sense of unity as one chapter ANUAL MEETING BOARD AUDITOR SIGs EXECTIVE TASK FORCEs SIG-AI SIG-Board Game SIG-eSports i18n FGJ SIG-ARG SIG-Academic SIG-TA TLGS SIG-GLOC SIG-INDIE SIG-AUDIO WORKING GROUP
24 What s next? • broadcast programs in streaming • publish information in worldwide
25 Roll Up • Japan chapter has been led by media due to local situation. • It is very important for chapters to have a close relationship with media. • You should involve medias into operation.