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Social Engagement. Insights from the 2014 IBM Center for Applied Insights study “Charting the Soc...
Social Engagement. Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact."
74% define a social business as one that uses social
technology to foster collaboration among customers, employees & partners.
Over the next 2 years, 2/3 of enterprises plan to increase investments in social.
64% deployed internal and external collaboration via mobile.
82% use social networks to recruit talent.
70% who have social analytics are still not using it.
43% rely on employee advocates to kick-start social adoption.
43% have set enterprise systems to default to social capabilities.
Just 8% of respondents have an enterprise-wide social strategy, but they know it’s important…
45% plan to have one in the next 2-3 years.
What’s your social ambition?