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Design is a disciplined approach to problem-solvi...
Design is a disciplined approach to problem-solving that can radically transform how your customers (and employees) feel and behave. There’s a common misconception that design is about ’making it pretty’, causing companies to miss countless opportunities to become more productive, successful, and profitable. In this talk James will show you what design really is, how it works, and how anyone—not just designers—can use it to built a stronger company.