The Monk-E-Mail Pitch 2 spots on the Superbowl are $4 Mil ion plus shooting the TV commercial is a mil ion (Total $5MM) which gets you 10 Mil ion people exposed, but not engaged, for 30 or 60 seconds. The Viral/ Social costs $250K in creative and execution fees and gets 30 mil ion users actual y interacting for 8 minutes.
A Typical Television Ad Campaign
A Typical Earned Media Campaign
So How Do VCs Work With Agencies?
Venture Capital Funds Startups
Agencies Advise Marketers, Develop Creative, Buy Media
How VCs Can Help
Fund New Kinds Of Agencies To Work With And Possibly Buy
Fund New Kinds of Ad Networks To Buy Media From
Fund Earned Media Platforms To Run Earned Media Campaigns On