Our simple definition of continuous deployment: Small, frequent changes to production.
Continuous deployment transformed Etsy
Timeline First 1-button 3,029 10,068 StatsD Etsy deploy; 7 deploys deploys I joined (graphs!) launches deploys in ’09 in ‘10 in ‘11 6/05 9/08 12/09 9/10 12/10 12/11 12/12 10x growth
“There are issues to address now and there will most certainly be bumps on the technology side as Etsy grows, but I want all of you Etsians to know that it is an honor and a privilege to be serving the Etsy community as your CTO. If you can give me some time and understanding here in my early days at Etsy, I hope to make you proud.” - An Honest Beginning for Etsy’s New CTO (company blog) http://www.etsy.com/blog/en/2008/tech-update-an-honest-beginning-for-etsys-new-cto/