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Ever since the rise of digital, media buying technologies have dominated the advertising industry...
Ever since the rise of digital, media buying technologies have dominated the advertising industry. Creative has mostly been an afterthought, largely due to its inability to scale. As programmatic buying matures all eyes are on creative.
To excite and engage consumers, marketers will need not only to reach the right audience, but also serve them the right message. Data driven and powered by innovative and scalable new technologies, creative is no longer a third wheel to media and data – it’s the last missing piece of the ultimate advertising ménage à trois.
Learn more about how media and creative get to reunite with the help of data in the latest presentation from Matevz Klanjsek, CPO and Co-founder at Celtra.
Discover how it works: