AVIN SETH A129, First Floor, Dayanand Colony firstname.lastname@example.org East of Kailash, New Delhi-110024 Phone: 09811936030 OBJECTIVE Seeking career opportunities in Marketing / Customer Insights / Market Research division with a leading organization PROFESSIONAL SYNOPSIS A research professional with two years of client servicing experience; exposure to varied industry verticals & markets. Specialization in qualitative research & sound knowledge of quantitative research. ORGANIZATIONAL EXPOSURE Research Exposure Concept Testing; Advertising Testing; Product Testing; Brand health; Customer segmentation & profiling; Usage & attitudes; Product – Price research; Mystery shopping; Employee satisfaction & retention; Loyalty & rewards program research. Industries Exposure & Key Clients Retail: Mom n Me, Reliance and Metro Cash & Carry, Jaypee Cements FMCG: Parle, MARS India Pvt Ltd & MARICO, Delmonte,Loreal Auto: TATA Motors, Maruti & Bajaj Pharma: Abott Vascular, Pfizer, Tata Industries Online Sector: Fab Furnish & Zovi Electrical: Luminous Markets Exposure India: Have been based & working out of Bangalore, Mumbai & Delhi; and have managed pan – India studies. International: Have dealt with projects & clients based out of India mainly in USA & Nepal & Australia. CAREER CONTOUR ELI Research, Faridabad Feb’16 to Present Marketing Intelligence Analyst Drive business strategies for enterprise market, analyzing, interpretation and reporting including market trends and analytics. Serve as a data intel igence source for enterprise sales team with customer detail analysis, company’s hierarchy and structure, buying potential, etc. Primary responsibilities include building customer and market understanding for key stakeholders by identifying and utilizing multiple sources and data formats. Assist with secondary research analysis and regular reporting of market, industry, channel and competitive data. Understand customer’s business objectives and resulting market intel igence needs.
Develop and manage business systems to effectively gather, store and leverage business intel igence repository into current analyses. AZ Research Partners Pvt. Ltd., Mumbai/Delhi Dec’13 to Jan’16 Senior Research Executive Responsible for handling strategic, operational & financial issues Strategic: Market segmentation, identification & prioritization of target customers Designing field instruments like EWN, Questionnaire, Show cards, FBN followed by comprehensive data analysis & presentation to the client Operational: Al ocation of resources ensuring quality outcome, timelines & cost minimization Involvement with client from initiation of project til the submission of detailed analysis and recommendations
Financial: Budgeting and projects fund management Have successfully accomplished major projects in the following sectors: Online Retail Sector FMCG Sector Education Sector Pharma Sector Telecom Sector Consumer durables & Consumer Electricals IT Intellect Resources, Bangalore Mar’13 to Dec’13 Analyst: Business Executive (Assistant Manager) Deal with clients &customers and understand their needs and requirements. Translate business requirement to technical analytics based requirements. Provide details to the analytics teams. Prepared reports by running statistical analysis on the listed data Secondary research on company’s annual reports for analyzing the sales figures, product price scan and competitor analysis for clients in US. Customization of services as per the US client needs. WIPRO Technologies, Hyderabad Jan’10 to Jul’10 Project Engineer Worked with clients in Telecom Business Unit to adapt software to their needs Managed large volumes of company’s data through database management Performing software testing and debugging of code in C language for Wipro Technologies live projects Providing software development support to Wipro in handling the Telecom Business Unit Expertise in back ends programming and database management Texas Instruments Private Limited, Bangalore Project Trainee (On contract basis) Jan’09 to Jul’09 Worked On SYSLINK Software Testing Carried out the unit testing of the Software with integration of semiconductor chips SUMMER INTERNSHIP Gujrat Co-operative Milk Marketing Federation (Amul), Hyderabad Mar’12 to Jun’12 Management Trainee Project Title
To study the Market Penetration of Amul Products (Butter, Cheese & Ice Creams) in Modern Format Stores in Hyderabad and Secunderabad. Project Description To determine the fil ing rate of Amul Products in in Modern format stores (MFS) and purity of Hamara Apna Deep Freezers (HADF) in MF'S To analyse the Consumer perception towards Amul products in Hyderabad To compare the Promotional activities of competitors with that of Amul. Understanding the various strategies adopted by Amul with respect to its competitors and various segments it targets. Identifying the importance of various factors which contribute in the buying decision of Amul products through modern format stores and to analyse the Consumer perception towards Amul products in Hyderabad. Contribution The major contribution to Amul was to analyse the fil ing rate of Ice Creams in the HADFS in the modern format stores. Identify and prepare a report of the stores where HADFS were not available and where the Ice Cream stocks were not present. Based on this report the company instal ed HADFS at 40 Modern Format stores in Hyderabad. EDUCATION Course Specialization University/Board Institute Year %/ CGPA MBA Marketing ICFAI University IBS Hyderabad 2013 7.18 B.E. Computer Science Thapar University Thapar University 2009 7.75 12th Non-Medical C.B.S.E. B.D.Public School 2005 78.40 10th General C.B.S.E. B.D.Public School 2003 86.00 COMPUTER PROFICIENCY Platforms : Windows XP, Windows 7, LINUX Languages : C, C++ Applications Efficient with MS Office skil s (Presentations, Data analysis with advanced excel : and pivot, etc.). Database Management using Oracle 9i AWARDS/ ACHIEVEMENTS 1. Certified in LINUX-ORACLE from Thapar University, Patiala 2. Cleared BE Computer Science with honors degree. 3. Active member of the Finishing School Program organized by Thapar University in Feb’ 2008. 4. Winner of Rs.4000/- in a treasure hunt event conducted during Annual College Fest at IBS Hyderabad. INTERESTS 1. Travel ing 2. Interacting with people 3. Exploring new Gadgets and Electronics 4. Playing Pool, Indoor Games like Chess etc. 5. Social Service: Donated Blood at a Blood donation Camp organized by IBS Hyderabad.
PERSONAL DETAILS Date of Birth (dd/mm/yy) 16/03/1987 Gender Male Languages Known English, Hindi, Punjabi Permanent Address House No-669/2, Gher Sodhian, Patiala-147001 (Punjab)