Who is Google? “I want to be looked back on as “If you have a product that's being very innovative, very trusted real y gaining a lot of usage, then and ethical and ultimately making it's probably a good idea.” a big difference in the world.” • Founded by Larry Page and Sergey Brin in 19961 “We just want to “Don’t be evil.” have great people working for us.” 1http://en.wikipedia.org/wiki/Google
The Innovation Process Cornerstones Free Food! • Use ‘Culture’ to generate as many ideas as possible ▫ Hire smart people of Non- traditional talent ▫ Have a creative environment ▫ Haven an ‘outlet’ for ideas • Launch early and get user feedback to develop further • Release 5 products and 2 of them will really take of
A kind of ‘Stage-Gate’ List of Top 100 ideas • “Innovation reviews” force management focus • Build products the “people” really want • Efort relative to impact • “If you build something users use, then there will be a way to make money.”
What makes it tick • The ‘invitation’ model ▫ Google Labs ▫ Buy time to scale • Lean ▫ Agile development ▫ Early release • Flat Organization
Challenges .. Any thoughts
Challenges Competition Talent Retention
Challenges Lack of Product Focus
Insights • Strong culture geared towards innovation. • Bottom-up culture slowly making way for top-down culture. • The process – while largely engineering driven – is now being tightened around financial metrics. • Launch and iterate: make frequent updates based on user data and testing. Contrast this with the traditional approach of launching, and then upgrading over time. • Carry out tests on a large sample of users on a variety of products. No other company has this kind of data.