There’s more to winning than training hard and scoring points From media contracts to licensing deals, ticketing and merchandising, and even how many beats per minute a player’s heart pumps on game day, data has essential information for strategic decision making. Here are seven key ways the global sports industry is maximizing data: Player Player Game-Day Player Merchandisin Scouting Ticketing Fitness Development Strategy Evaluation g
FPO SCOUTING Any successful pro sports franchise knows that the competition starts with scouting. It’s critical for scouts to be able to quickly spot potential value in a sea of prospective players. Cut performance review times by transforming large volumes of data into interactive visualizations.
Evaluate NFL Prospects with Key Metrics Player comparisons are instantly visible in this dashboard, which showcases top college football prospects at the NFL Combine. Scouts can compare current and past recruits’ power and speed. Coaches can: • Sort by position and year to see additional stats • Explore the rankings of all attendees on a chosen metric • Make decisions 10-100 times faster than with old-school business intelligence.
PLAYER FITNESS FPO Need to know who to bench and who play? How valuable is each player at any given time? Who performs better under stress, or in the 18th minute of the game? Tracking player status, training, improvements, and game-day performance is all possible with data.
Seattle Sounders Improve Player Fitness with Wearable Technology With wearable technology, the Seattle Sounders track players’ every move. From sleep patterns to GPS positioning on the field, data is used to minimize injury and optimize performance in the grueling 90- plus-minute matches. With this data, coaches can: • Personalize practice schedules, down to the drill, to target each player’s stamina and speed • Identify which activities exhaust players to help keep teams fresh for the entire period of play • Understand habitual behaviors, which can then be used to predict reaction time
FPO PLAYER DEVELOPMENT On-field wins often translates into a team’s financial success, so developing talent and adding new players adds obvious value to a club. Teams gather huge amounts of data on players to track multiple metrics such as training intensity, game performance, recovery time, and injuries. Whole-team intelligence is important too. How are players working together? Are there patterns of play? Do various actions on the field make a difference in the final score? Visualizing this data allows tech-averse coaches to interpret immediate needs at a glance.
Liverpool Analyzes Data on In-Game Actions The Liverpool Football Club leverages data to improve game performance. This dashboard visualizes a critical metric: the difference between winning and losing. Hovering over the scatterplot, coaches see how different in-game actions affected game outcomes.
FPO GAME-DAY STRATEGY Data visualizations don’t just capture what happened in last week’s game; they can provide insight while the ball is still in play. Dashboards help coaches predict outcomes with what-if scenarios by combining live data with historical data. Should a team go for a touchdown on the fourth down? What usually happens in each scenario? Dashboards with historical data can give coaches a way to make game-winning decisions in light of past outcomes.
4th Down Decision Making This dashboard makes use of historical data for tough calls. Coaches can: • Change the parameter to specify quarter, yards to go, or position on the field. • Drill down by choosing the team to control and situation to evaluate.
FPO PLAYER EVALUATION Visual dashboards are a powerful tool for accurate individual player evaluation. How is a player performing relative to last year? Last week? Last game? Are trends emerging in an athlete’s play that need be addressed? This data-driven evaluation clues coaches into who’s likely to play well and who may be heading for a slump. Coaches can adjust game-day lineups accordingly.
New York Mets Evaluate Player Performance This dashboard is an individual performance evaluation for the New York Mets’ first baseman, Ike Davis. Hovering on the data points shows Davis’s relative success in 2010 vs. 2011.
FPO TICKETING Professional sports teams depend on ticket sales for their financial health. It’s not always about people in seats; decision-makers need a 360-degree view of fan behavior, from the initial ticket purchase all the way through the final point on the board.
The Texas Rangers Make Real-Time Staffing Decisions Nothing spoils a day at the ballpark like rain — for fans and for the team. Rain sops revenue. Because the Texas Rangers front office monitors ticket data in real-time, they can see down to the minute when rain delays stall ticket sales. With this need-to-know info, staffing managers can decided to close 75% of their windows to cut costs: a bright spot for the team on a loser weather day.
FPO MERCHANDISNG The home-team hat and jersey, beer, and bobble heads—what are people buying once they're inside? With merchandising and retail data visualizations, retailers can adjust inventory on the fly when specific item revenue starts to dip. Merchandise sales also reveal where a team’s fans live. Data can help identify new areas of the country, or the world, to concentrate sales efforts.
Cowboys Find Far-Away Fans Who knew New York was Cowboy country? This dashboard shows where Cowboys are selling merchandise in the U.S. By knowing fan geography, Cowboys retailers can push advertising and marketing dollars in those areas.
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