View the presentation here: https://vimeo.com/135760980

As an expert in the design and UX field, Sonya finds many UX exercises to be very helpful and applicable for brainstorming, storytelling and mapping out future visions before committing to anything concrete. When companies are designing products, websites, applications, they too use some of these processes to best determine how to reduce risk and maximize potential outcomes. Designing an object, product, website or application must include thoughtful decisions that encompass all aspects of the users perception, needs, behaviors, attitudes and emotions that will ultimately lead to a desired outcome and result. The intentional design of one's overall life's experience is rather similar to that of a business product.

For more, visit http://www.sonya-lee.com

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