The State of Facebook Part of program: “Facebook Fatigue: Fact or Fiction” Lee Rainie, Director Pew Research Center’s Internet & American Life Project National Asset Management March 14, 2013 Email: Lrainie@pewinternet.org Twitter: @Lrainie
Coming and Going on Facebook • Facebook fasting: 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more. • Facebook dropouts: 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so. • Future Facebook users: 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.
Reasons for Facebook Breaks • 61% of Facebook users have voluntarily taken a multi-week break from the site in the past. Here’s why:
More frequent use % of SNS users (more than just Facebook) who say they use the sites several times a day
How important is Facebook to you? • 59% of Facebook users say the social networking site is about as important to them as it was a year ago. 53% say the amount of time they spend on Facebook is about the same as last year. • 28% of Facebook users say the site has been less important to them than it was a year ago. 34% of users say the amount of time they spend on Facebook has decreased over the past year. • 12% of Facebook users say the site has become more important to them than it was a year ago. 13% of users say the amount of time they spend on Facebook has increased over the past year.
Plans for this year on Facebook 3% of Facebook users say they plan to spend more time on the site. 27% say they plan to spend less time on the site. 69% plan to spend the same amount of time on the site. Young people are the most likely to say their time spent on Facebook wil decrease.