このページは http://www.slideshare.net/Neolane/new-rules-for-a-crosschannel-world-3522601 の内容を掲載しています。
Marketing has traditionally focused on the Four Ps - Pricing, Product, Promotion, and Place. But ...
Marketing has traditionally focused on the Four Ps - Pricing, Product, Promotion, and Place. But in today’s demanding environment, marketers need to be focused on a new set of letters – the O and I of marketing - Online, Offline, Outbound, and Inbound. These letters represent the channels that marketers need to employ, and present new challenges for coordination, management, and measurement.
To view the full on-demand webinar, visit: