WHAT IS Generalization? MATUMIT SOMBUNJAROEN V1.0 2015/11/30
BEFORE I GO ON TO EXPLAIN This Slide will focus more on Game Design But it is a concept that is used by pretty much on every aspects, So, I will do an explanation on that first
WHAT IS GENERALIZATION? Thai Foods I’m not All Thai Foods spicy Wel known are spicy Spicy Thai Food I’m a sweet It is a process where a person would assume that all entities in a group would share a same characteristic, due to limited exposures to samples.
THE PROBLEM, (TRUE STORY) We are going for ASEAN market! Generalization caused misunderstanding of Target Group As such, processes that require We’re cultural y closer to Indian understanding of the Targets to function will result in failure Marketing, Customer Services, etc We’re cultural y closer to Chinese
IN A MORE EXTREME CASE (AGAIN, TRUE STORY) Foreigners Thai Women I heard Thailand Sex Tourist Prostitute We are not is full of Prostitutes Prostitutes! We are just normal Foreigners just came tourists, Seriously here to get Women The Result?, Everyone just hated each other
MORE OVER, Let’s go to Game Design now
A COMMON OCCURRENCE Lots of [JRPG] are Turn-Based Certain User only saw JRPG That are also Turn-Based I’m going to make A JRPG Therefore Oh, you are going to Al JRPG are Turn-Based make a turn based RPG! …..No…. <= Logic Errors + Misunderstanding on a subject Huh? I but you said it’s going to be a JRPG
THE PROBLEM – ON MARKETING I’m going to make A game for Generalization Western Market “Al Westerners like Macho Middle Age Man” (MMAM) Many hits have Middle Age Male Protagonist Simply put in a MMAM in the hope that it will sel The Thing is: Users didn’t like those Game simply because the Protagonist is a MMAM <= Reception is Mediocre
THE PROBLEM – ON GAME DESIGN I’m going to make A Puzzle RPG Made Generalized List of What make [Puzzle RPG] Do Research Samples On [Puzzle RPG] Started Thinking The Result: End up doing everything It’s a Puzzle RPG, other games already have Therefore it must have these <= No innovation + No sel ing points
THE PROBLEM – ON ADVERTISING It’s going to be User make [ ] right! Generalized Expectations based on Personal Experiences Actual Game: What the If the End Result is hel is this? different from Expectations It will generate minus reception **I pre-ordered the Game though**
MORE OVER, So, How to fix this problem
It’s simple really DON’T GENERALIZED!!!
BE SPECIFIC ON WHO YOUR TARGET IS Main Target Westerner Strategy Game SciFi Near Men in 30s Californian Future
BE SPECIFIC ON WHAT YOU ARE MAKING Command a squad from Tactical Map Control Individual Units and Shoot at Enemy Simply saying, “Tactical Strategy” Explained nothing about a Game
INNOVATE!!! A Game with only Generalized features, Is nothing more than a Generic Clone
Finally, a Final Word
Seriously, Cloning Famous other Games, Don’t make it Popular!!!