We talk a lot about User Experience Design nowadays, but how do you know that what you designed r...
We talk a lot about User Experience Design nowadays, but how do you know that what you designed really works? To have a testing mindset is to know whether or not you are designing for the user and not yourself. Understand how Booking.com works with A/B testing when validating ideas, and what are the biggest challenges to be a designer in that environment. In this presentation we’ll see the advantages of obtaining quick feedback with data, so that we can learn from it, iterate and try again!