MacromillChina Panelbook Introduction of Macromill Panel
MISSION: Developing market strategy in China through online surveys Why we can do this? Top achievements in the undertaking of online surveys in Japan and Korea. A dual system of market analysis/research and offline field surveys utilized in China. Why How we can do this? Panels are screened and filtered monthly through online surveys. How Encourage offline survey participants to become a part of the online survey panel. What What we can offer? By partnership, we have China’s largest panel of highest quality by testing, screening, and filtering. Thus, we can offer a complete service including market design and analysis, questionnaire systems, and offline surveys. 1
Fact 1:Trap Questions and New AIRs (Automatic Internet Research system) Trap Questions New AIRｓ ＊Administer once every six months. ＊Conduct for all surveys. ★Check if survey answers come from the same computer by checking the IP address, computer model number, computer screen size, etc. to eliminate repeated surveys by the same person.
★Based on the number of questions, a minimum time required to answer is set, so that answers that do not exceed the minimum time required will be deleted and the panelist will be given a poor rating.
★Verify answers for open ended type questions Indentify contradictions and matrix question by a system to indentify in the survey answers malicious answers and give poor ratings to such to screen and eliminate panelists. undesirable panelists.
★Automatic survey system can handle diversified logic settings to prevent incorrect answers and unfilled answers. 2
Fact 2: Maintain a high quality panel Many online survey panelists are Sincere and Honest. For those who are Dishonest, Insincere Panelists Work hard to Find → Eliminate → Never allow to rejoin In order to maintain the quality of the panel，continue to put effort。 Macromill teams up with marketing companies, to actively take measures, such as screening and filtering panels, to eliminate all dishonest and insincere panelists. Examples of Dishonest, Insincere are as below: ・Contradictions in their answers Applies for all survey ・Unusual y large number of choices are “I have” or “I know” ・Meaningless answers to open ended type questions results. 3
Fact 3: Assessment of China’s Online Panel Quality Rank Total：８ Companies In mainland China, Macromill and its partners have a panel together Macromill consisting of over 5 million Company A CompanyＢ China members(registered number). ３Comp. For all panels of partner companies, we only introduce and recommend Good panels that are first verified for its quality and that can be trusted.
CompanyＣ CompanyＤ CompanyＥ Therefore, when predicting the ３Comp. number of panel size that can be Not-bad reused, we tend to be on the conservative side. But this ensures that the client will receive a size of a panel of top quality. CompanyＦ Company G
Bad ２Comp. 4
Macromill panel information (High quality panel) 0 10000 20000 30000 40000 50000 60000 Major Cities Total panel size Shanghai 50353 ＊ Beijing 50170 Number of people who answered Guangzhou 45911 questionnaires within the last six months Shenzhen 28264
6% 17% 21% 39% Monthly 性別 Age 61% Below 20 years old Below 5000 RMB Personal 20-29 year old Income 5000-9999 RMB 68% 30-39 year old 79% 10000-14999 RMB 男性 Male 40-49 years old 女性 Above 50 years old Over 15000 RMB Female 5