Many practitioners and consumers of qualitative research have embraced online qualitative methods...
Many practitioners and consumers of qualitative research have embraced online qualitative methods for their ability to overcome geographical boundaries and foster more intimate engagement with consumer participants. But questions persist about online approaches with B2B targets. Will B2B decision makers really show up? Won’t the recruiting costs and incentives blow our budget? Will the pros share openly with potential competitors?
In truth, online methods can be a very productive choice for B2B research inquiries. Join Liz Van Patten as she shares proven, practical ways to solve these B2B challenges and more.
Liz Van Patten is an accomplished qualitative researcher and strategic partner, with more than 25 years’ experience discovering marketing insights for dozens of client companies, marketing agencies, government and industry groups. An early adapter of online qualitative research methods, Liz is an acknowledged expert in the use of asynchronous approaches such as online discussion forums, insight communities, in-depth interviews, online diaries, mobile interviews, and as well as real-time methods including webcam and text based online focus groups.