A guide to support advertising agencies through business development processes - creating a pipel...
A guide to support advertising agencies through business development processes - creating a pipeline, prospecting, and going through the sales process from pitch to win. Every agency is on the hunt for direct client relationships - but few are genuinely set up to understand how these relationships come together and what a sales process typically entails.
Sunday Dinner provides this workbook as a guide to help your team formulate a plan. We can also help you be more effective in growing top line revenue by working with your team on various facets of business development, including: agency positioning, revenue planning and strategy, proactive outreach, inbound opportunity response, tools, tactics, and pitch team preparedness.