The Event • A national event with international aspirations based in Essex. 30 minutes from the city of London. • Scheduled for Spring 2017, the Chelmsford-based race will traverse the county • 125 elite male riders will cover 175 kilometres starting and finishing in the centre of Chelmsford • Challenging track to push riders technique and endurance • A mass participation ride will include a media vehicle and fundraiser for the men’s health charity -CHAPS • Special events for families and children at the finish venue
Background • Promoter Brian Moran, is seeking to restore the Essex Trophy –An elite level men’s cycling event that ran from 1973 –1983 and was one of the top ten races in the UK. • Brian Moran became involved in cycling as a 14 year old after spending hours looking at cycling magazines and being inspired by the riders and events • After retiring from competition, he aims to inspire others by creating challenging mass participation races • Essex Trophy is a truly moving spectacle designed to interest participants, spectators, and businesses as well as national and regional media coverage. • There are plans to grow year on year with the addition of a women’s and junior version
Investment • The Essex Trophy needs to raise £150,000 to make the event viable • We believe that the overall value of a sponsor associating with the event will deliver an ROI of 3.1 based on the combined reach of regional activity, branding and national media coverage. • The Essex Trophy provides sponsor access to two distinct audiences – Cycling enthusiast –ABC1s 25-54 with a male bias (60/40). – Essex Residents –1.4 million approx. • Sponsoring partners will also have the opportunity for hospitality and employees to participate in the mass participation ride • The event is sponsor-dependent • Sponsorship funding needs to be secured, but not donated, by June 30 2016
Media Program From September 2016 to April 2017 race day, sponsors will benefit from: • Sponsor accreditation across media channels and collateral including – Media outlets: TV, Radio, National and Regional press, specialist magazines, bloggers, websites etc. • Essex Trophy platforms: Partnership mentions and promotion opportunities across the event website. Facebook and Twitter.
Sponsorship Options • Title Sponsor - £20,000 - Podium presentation to winner plus 12 banners at start and finish • Team Sponsor - £10,000- Podium presentation to winners plus 10 banners at start and finish • Special Sprints Sponsor - £ 7,500 - Podium presentation to winner plus • 8 banners at start and finish • Bat Out of Hell Sponsor £ 7,500 - Podium presentation to winner plus • 8 banners at start and finish • Under 23 Sponsor £ 5,000 - Podium presentation to winner plus 6 banners at start and finish • Best Essex Sponsor £ 2,500 - Podium presentation to winner and banners at start and finish • All sponsors will receive accreditation across media channels
Summary Be Part of One of The Largest Events In Essex!
• An opportunity to get your brand in front of millions of people • We need to raise £150,000 in sponsorship to make the event viable • Big ambitions for future development include – attracting the participation of international teams – Adding a ladies elite race – Adding a junior version • Essex Trophy is a moving spectacle of exciting national interest
To find out more about the event and sponsorship packages visit our website essextrophycyclerace.co.uk