Marketing and sales, together forever. It’s not the most traditional love story, but these two cr...
Marketing and sales, together forever. It’s not the most traditional love story, but these two critical parts of your organization are most likely finding that their jobs are intersecting more than ever before - and that they’re having to learn how to find harmony in a house divided.
If your goal is to reach top decision makers and influencers, then your target audience is seeking relevant information and content, and they will have a strong desire to become informed and educated on what you have to offer. Valuable insight and strong personal connections and engagement will help you reach your tech customer in a more meaningful content perspective. And your marketing and sales teams are obviously critical to this process - but only if they can work together toward the common goal of leading the potential buyer along the purchase journey, ending in results (e.g. a sale!).
Can these two become the perfect team and live happily ever after? Check out the infographic to find out!