Services • Luxury Car Services (UberBlack) • Cab Rides (UberTaxi) • SUV Rides (UberSUV) • Car Rides (UberX)
Current Status • As of August 2013, valued at $3.5B • Including Google Ventures’ $258M investment • Estimated 2013 Revenue: $125M • ~300 Employees (not including drivers)
UberHistory • UberCab 2009: CEO Travis Kalanick & Garrett Camp • 2010 : iOS & Android app released • 2011: raised $50M from investors o Menlo Ventures, Goldman Sachs, Bezos Expeditions • 2012: experimental UberTaxi in Chicago • Early 2013: experimental UberChopper ($3000 !!) • Sept 4, 2013: First Sports Deal – NFL Partnership o Reach a more mainstream audience • From San Fran in 2010 to 19 countries (35 cities) o NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei
What’s Hot? • One thing: RIDES! • Hottest: UberBlack
Why it Works: • “Everyone’s private driver” • One thing, and doing it well. • Constant Customer interaction for improvements • Focus on experience: Consumer willing to pay premium • Uber has no drivers natively o Drivers join the network, get paid and Uber takes a commission
We all Scream! • July 2013: Celebrate National Ice Cream Month
Competition • Lyft, Hailo, TaxiMagic, Sidecar • Local Taxi Companies (Metro Car, Yellow Car) • Public Transportation • Local Goverments o Washington DC, San Francisco, Toronto, et al. all pushed legal opposition
Sink or Float? • Float and sail off with favorable winds • Biased… maybe. • Taking an existing high-demand market • Creating a new niche-market with self-propagating demand • Releasing new products, with constant consumer feedback • Google is backing them = Resources!