I think the smart move, actual y, is to double-down on Information Architecture. — Kai Turner
IT’S A GREAT TIME TO BE AN IA!
2005 MOBILE 2013
Metadata is a love note to the future. FUTURE-FRIENDLY — Jason Scott, @textfiles
STRUCTURED CONTENT TAXONOMY METADATA
LINGUISTIC SPATIAL CATEGORICAL TACTILE VERBAL VISUAL
CONTENT INTERACTION STRATEGY DESIGN
CONTENT IA INTERACTION STRATEGY DESIGN
Information architectures matter enormously because what they show us is what we see. Content experts [AND] designers are our friends. — Edward Tufte
1.IA FOREVER! 2.COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE
“This was back when the Internet was still some exotic pet kept in the corner of the publishing world —throw some kibble at it, watch it dance on its little leash, oh quite cute, it definitely won’t kill us in the night. —Gone Girl
Real Business Digital
EVERY BUSINESS IS DIGITAL.
EVERY BUSINESS IS IN THE USER EXPERIENCE BUSINESS.