FACT: According to the Pew Center, 66% of Americans say they are using social networks such as Facebook or LinkedIn. Of those 66%, only 15% use Twitter. Source: Pew Repo 3 rt
Twitter Adoption vs. Social Network Adoption Source: Pew Center 4
Although Twitter has 100 million active users, the site’s usage is still decently low in comparison to other networks.
This suggests that Twitter’s health is not as stable as a platform of its age should be.
FACT: According to the Pew Center, as of February 2012, 15% of adult internet users use Twitter. That’s only slightly increased from 13% last May. Source: Pew Repo 6 rt
Twitter Experiences Stagnant Usage Growth 7
Although Twitter usage is increasing, it is extremely plausible that the 15% using Twitter now are the same users who used it previously. Growth is inconsistent and stagnant, suggesting interest in Twitter is not increasing.
FACT: The following three slides contain scary statistics. Source: Pew Repo 9 rt
The average Twitter user has 2 f 7 ollowers. SOURCE: RJMETRICS, JANUARY 2010
of Twitter accounts 25 hav % e no followers. FOLLOW ME? SOURCE: RJ METRICS, JANUARY 2010
40% of Twitter accounts have never sent a single tweet. SOURCE: RJ METRICS, JANUARY 2010
blog.hubspot.com/ IF YOU Twitter.com/hubspot THOUGHT THIS Facebook.com/hubspot WAS AWESOME, Linkedin/com/hubspot PERHAPS YOU’D Youtube.com/hubspot LIKE TO BE flickr.com/photos/hubs pot FRIENDS Slideshare.net/hubspot ONLINE?