Intention take note recognize create affinity Operation cognition memorize I see, I hear identification comparison I identify identification I identify myself with Subject real qualities facts character physical manifestation aesthetic qualities recognizability charisma mental qualities affinity motifs self understanding Result to get to know recognize identify Key take-away #1: Identification = Affinity
What creates identity?
First impression Human Interaction Qualities visual appearance posture, gesture, facial expression attention, friendliness voice, wording age, gender, character group affiliation, values system, education, life goals Key take-away #2: Identity is deeply human.
Sum = Culture Corporate Culture
Intro Identity as a system From identity to identify Conclusion
Corporate Identity Who we are or what we want to be Corporate Behavior How we interact Corporate Communication How we talk Public Relations How we present ourselves to the public Corporate Design How we present ourselves visually Advertising How we communicate our products and services Communication Design The design of media Product Design The design of products Environmental Design The design of our built environment Corporate Wording How we talk to each other Corporate Culture Goals and values Corporate Image How we are perceived by others Corporate Organization How we work together