Analysis of Crisis Management in the Microblog Era – KOLs
Official media microblogs (authenticated media accounts) were involved in all 50 crises cases. In the microblog era, traditional media brings its accumulated offline influence to the online platform and plays an important role in spreading the crisis.
There is a positive correlation between the number of KOLs involved and the crisis discussion buzz volume. In other words, the more KOLs are involved in the discussion, the wider the crisis spreads.