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A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsati...
A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans).
The MVP is a curse for ambitious technology companies that want to grow. In an increasingly transactional world, growth comes from long-term customer happiness. And long-term customer happiness comes when customers adore your product or service and want you to succeed. You should be thinking about what it will take for customers to love you, not tolerate you. Really think about the type of mindset change it would take.
Learn what it would take to create a Minimum Lovable Product (MLP) and be happy.