Amit Kumar Singh email@example.com Phone No.: +91 9586915779 firstname.lastname@example.org Objective To work in a creative, innovative and chal enging environment and to contribute to the organization to achieve its objective in the most efficient manner. Having 6+ years of experience in Marketing. Professional Summary Previously worked with iProspect Communicate2 from 16th May 2012 til 31st March 2015 (Search Engine Marketing) as Digital Marketing manager. Work Experience: 1] Octos Solutions (02nd April 2015 – Till date) Account Manager- SEM Team Management Managing and coordinating al Marketing activities PPC Client Servicing Preparing Marketing Activity Calendar Handling Media Campaigns Lead Generation Public Relation Brand Advertising Digital Marketing Developing and building team. Retention and Growth of existing clients Making sure that campaign run to deadline and on budget Budget setting and control Working on creating Digital strategies Evaluate Marketing Strategy Direct and Coordinate Marketing activities, working with advertising and promotion team. Direct the hiring, training and performance evaluation of marketing and sales staff and oversee their daily activities. Negotiate contract with vendors. New Customer Acquisition Lead the performance marketing Sales forecasting Initiate Market research
Account management and servicing for offshore clients. - Responsible for Project management in terms of taking new campaigns in hand, --Extensively involved in Understanding client requirements, discussing communication issues and communication strategies with the client --Control ing Qualitative Output in the area of DM strategy, creative and integrated communication --Evolving total communication packages. --Developing & Implementation of Integrated Communication Programs --Handling financial issues with the client (timely estimation & col ection) --Co-ordination with vendors/suppliers to ensure smooth flow of day-to-day jobs 2] iProspect Communicate2 Digital Marketing Manager [May 2012 to March 31st 2015] Team Management, Client Servicing Market Research Lead Generation Handled Real Estate Business for HDFC Red Negotiate contract with vendors. New Customer Acquisition Lead the performance marketing Minimizing overal costs, CPC, CPA, CPL and Campaign inefficiencies. Integrating Paid Search Campaigns with other online marketing initiatives. Improving Campaign Quality Scores. Social Media Optimization Restructuring PPC campaign Adgroups (keywords + ad texts) for maximum relevancy and performance. Regular, detailed reporting like Search query reports, Keyword performance, Ad performance, Campaign performance reports. Optimizing PPC campaigns for increased conversions and profits. Creative / Ad text development & optimization. Expert campaign management on multiple platforms (Google, Bing Network) Bid Management. Ad Scheduling & Hourly Analysis Daily/ Weekly/ Monthly Reporting. Account Auditing
Preparing PPT for client pitch 3) Marketing Manager – Central Intelligence Detective Security (Jan 2010 – March 2012)
Managing al marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overal responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials. Tools Used. Google Ad words Yahoo/Bing Marin Report Central. MS Excel
Power Point Also, worked and supported other teams on below tasks: As a Google Adwords Qualified Professional, Managed accounts belonging to various niche. Audit of Accounts. Social Media Optimization Budget Management and Bid Optimization. Working as a PPC Professional and handled daily, weekly and monthly reports. Keyword Research. Ad Copy Writing. Online Product & Website Research. SEM Bid Optimization, Account Restructuring & Analysis. Search Query Reports & Recommendations. Operational Skill Sets Proficient with Google AdWords. PPC Campaign Management & Optimization Initial Site & Business Analysis Competitor Reviews Keyword analysis, Ad Copy Writing Ad Creative and Keyword list development & testing Handling Team Educational Summary o Academics: . MBA (Marketing) Pune University, 2013. BCA from Pune University, 2011. HSC from CBSE, 2005. SSC from CBSE, 2003 o Certifications / Courses: Google Certified Advertising Professional Strengths
Adaptive to new ideas and norms. Eager to learn new task.
Positive attitude and wil ingness to put efforts to achieve both short-term and long-term goals.
Quick learner and a go-getter.
Patient and enduring while making decisions.
Swimming Achievement National Player in Swimming Scuba Diver Rifle Shooting NCC “B” Certificate Personal Details Name : Amit Kumar Singh Date of Birth : 26th March 1987 Address : S.No. 165, Gurudwara Colony Lohegaon Pune - 411047 Marital Status : Married Gender : Male. Nationality : Indian. Language Known :English, Hindi and Marathi.